Small businesses are turning to social media marketing at rapid rates. In fact, nearly 95 percent of small businesses in 2019 planned to increase spending to up their digital presence.

Having a solid social media presence is key to a successful marketing campaign.

Wondering how to get the most out of social media? We’ve picked out 11 key social media marketing tips to beef up any business’s social media campaign.

Why Social Media Presence Matters

To understand social media, business owners should consider the platform’s role. Ask, “why do people use social media?”

First, it’s a good way to interact and stay connected. But for most people, it’s a way of life. Americans spend more than 11 hours per day interacting with media.

For small businesses, social media is an opportunity to meet customers where they are. Here are the top ways to boost a small business’s social media presence.

1. Build Credibility

The key here is showing customers and potential customers that the business is authentic. Authenticity is considered one of the top values millennials appreciate in a company.

That means using social media to push out a consistent message and promote content that proves those messages to be true.

2. Listen First

Social media can be a great platform for engagement, and customers can be a solid source of inspiration.

Use feedback and opinions from customers to develop content. That way the business is giving them useful information with which they’ll actually want to engage.

3. Build a Voice

Customers don’t want to engage with companies that sound robotic or automated. Instead, small businesses can benefit from social media by reflecting a unique personality.

That means using an authentic voice that showcases the company’s values and unique messages.

4. Connect with Business Pros

Relationships are key to a strong social media presence, and building professional connections can boost a brand’s exposure.

It’s smart to set aside time to share experiences through social media platforms with other professionals.

5. Pick the Right Platforms

All social media platforms were not created equally. They serve different purposes and cater to different audiences.

Small businesses should pick out the platforms that best serve their brand. Then, they should focus the majority of their energy on the platforms that fit.

6. Be Visual

Fewer than half of internet users say they remain on a page longer than 15 seconds. That means messages should be concise and impactful.

It’s a good idea to use a business infographic instead of a wordy post. Using a catchy social media infographic is also a good way to increase shares, likes, and reach.

7. Focus on Quality

This means zoning in on the right platforms and crafting solid content. Today’s consumers tend to prefer useful content over traditional ads.

A good way to add quality is to answer a question or teach customers something they may not otherwise know about a product.

8. Target an Audience

It’s not much use sending messages to people who will never be interested in a product. Social media makes targeting audiences much easier than other traditional marketing channels.

Pay attention to which customers engage with posts, and learn from your competitors’ content by seeing which posts get the most action.

9. Take Advantage of Tools

The right tools can keep businesses organized and productive. Here are some to consider:

  • Trello
  • Sprout Social
  • Evernote
  • Canva
  • Relay

10. Monitor Responses

Metrics can help a business understand what works and what doesn’t.

One of the top social media marketing tips out there is to pay attention to results. That means tracking results and building on the tactics that work.

11. Consider Video Marketing

Video marketing is a great way to get messages across in a quick, direct way.

Toy around with things like do-it-yourself videos and clips about product tips and tricks. This is a good way to boost engagement and push traffic to a site.

More Marketing Suggestions

These top tips should help boost a small business’s social media presence, but it’s smart to start with a solid brand vision first.

Wondering how? Here’s how to create a strong brand.

For performance-based business consulting, contact The Business Turnaround Group.

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