Starting a small business can be a scary and exciting experience. After 10 years of operation, only one in three businesses will remain. In many instances, it can seem as though it’s you and your employees up against the world.

Many times, it may even feel as though your business is invisible.

Fortunately, it doesn’t need to stay that way. With the right marketing strategies, you can improve your small business’s visibility.

1. Identify Your Customer Base

One of the main reasons that small businesses struggle is that they don’t adequately identify their target customer.

Consider who your product or service is geared toward. What are some qualities that define this person? Factor in aspects like age range, gender, career, and their preferred tone.

With this information, you can more-clearly understand your audience and deliver relevant content to them.

2. Research the Competition

It’s always important to keep an eye on the competition to understand their motives and methodology.

Your competition can actually be your greatest ally. If they’re an established business, you can learn from their successes and failures and use them to your advantage.

3. Improve Your Website

You’ll have between ten and twenty seconds to capture your audience’s attention with your website.

Since that isn’t a lot of time, it’s crucial that your website is the best possible representation of what you have to offer.

Retool your website and make sure it includes important information, such as your contact information, social media buttons, and a brief biography.

4. Rely on Local SEO

While it may sound like a good idea to spend money on a pay-per-click campaign or expensive sponsorships, these marketing strategies can be quite costly.

Instead, focus your efforts on local, organic SEO.

Hyperlocal SEO should pertain to your specific business in your specific area. Use only local keywords and make sure your business is listed.

5. Manage Your Reputation

On that note, listing your business is a fantastic way to give your customers a place to discuss your business. Sites like Google My Business allow customers to rate their experiences and provide valuable feedback.

The majority of people will rely on these reviews to make a purchasing decision, so focus on generating as many positive reviews as you can.

6. Add a Blog

A blog is a wonderful creative outlet. Of course, it’s also a great chance to improve your organic SEO and generate some wonderful content to post on social media.

If you haven’t done so already, add a blog to your website and aim to post at least two to three times per week.

7. Take Advantage of Social Media

Social media can be a helpful, free tool for discovering your audience.

Use Facebook Ads to target your audience and make your social media pages a fun, welcoming place for your customers to interact with your brand.

8. Create Video Content

Video content is all the rage these days. What’s more, video content will only continue to grow in popularity.

Feed your audience’s need for fresh, fun video content by starting a YouTube channel or live streaming to your social media channels.

Don’t forget to make the experience interactive by including a call-to-action in each video and allowing your audience to comment.

9. Build Customer Relationships

Your customer relationships are so important. It takes far less money to retain a current customer than to find a new one.

Make sure you’re meeting their needs and expectations. Send periodic surveys or ask for feedback to learn where you need to improve.

Use These Winning Marketing Strategies for Small Businesses

Running a small business may be hard work, but it’s a rewarding, exciting journey. Keep these marketing strategies for small businesses in mind and don’t be afraid to reach out for some help.

For performance-based business consulting, contact The Business Turnaround Group.

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